Sony and Honda partnered up for a joint mobility venture and unveiled a new electric vehicle car brand, AFEELA, at CES 2023. Sony Honda Mobility Inc. will be the two company’s first electric car, which is set to enter production soon, and go on sale in North America in 2026. As expected, Sony will provide the technology, including AI features, entertainment, virtual reality, augmented reality, and comfort features, while Honda will help optimize and develop the car.