Legendary German fashion house, Hugo Boss, has partnered with Singapore-based Web3 ecosystem, Imaginary Ones. Together, launching the ‘Embrace Your Emotions (EYE)’ NFT collection to promote positive mental health.
Through the project, Imaginary Ones has joined forces with the Gen-Z focused ‘Hugo’ arm of the brand to prepare a 1,001 collection of 3D animated NFTs centred around the 5 human emotions of joy, fear, love, rage and sorrow. All with a goal to improve psychological wellbeing and overall emotional connectivity.
[1/8] We are honored and thrilled to announce an official partnership with international fashion giant @HUGOBOSS!
HUGO x IO will launch an exclusive NFT collection, Embrace Your Emotions. This will be HUGO’s first-ever NFT collection.
— Imaginary Ones (@Imaginary_Ones) October 4, 2022
To take part in this intriguing drop, interested parties must find a way onto the whitelist, with 500 places up for grabs for those purchasing a special Hugo branded ‘phygital’ T-shirt, plus another 500 places reserved for those staking original Imaginary Ones NFTs, and a series of social media giveaways.
According to Hugo Boss, the main drop will arrive sometime during November. However, an additional ‘legendary’ tier NFT featuring all 5 emotions will go under the hammer for charity on October 10. To find out the latest info, fans can head to the project website, where a countdown timer teases the next major announcement, due on October 15.
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