Hugo Boss and Imaginary Ones Join Forces for NFT Collaboration

Legendary German fashion house, Hugo Boss, has partnered with Singapore-based Web3 ecosystem, Imaginary Ones. Together, launching the ‘Embrace Your Emotions (EYE)’ NFT collection to promote positive mental health.

Through the project, Imaginary Ones has joined forces with the Gen-Z focused ‘Hugo’ arm of the brand to prepare a 1,001 collection of 3D animated NFTs centred around the 5 human emotions of joy, fear, love, rage and sorrow. All with a goal to improve psychological wellbeing and overall emotional connectivity.

To take part in this intriguing drop, interested parties must find a way onto the whitelist, with 500 places up for grabs for those purchasing a special Hugo branded ‘phygital’ T-shirt, plus another 500 places reserved for those staking original Imaginary Ones NFTs, and a series of social media giveaways.

According to Hugo Boss, the main drop will arrive sometime during November. However, an additional ‘legendary’ tier NFT featuring all 5 emotions will go under the hammer for charity on October 10. To find out the latest info, fans can head to the project website, where a countdown timer teases the next major announcement, due on October 15.

Find out more >> Here



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Lisa is avid technical blogger. Along with writing a good articles, She has close interests in gadgets, mobile and follows them passionately.

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